Escaping the Build Trap: How Effective Product Management Creates Real Value

Escaping the Build Trap: How Effective Product Management Creates Real Value

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Escaping the Build Trap: How Effective Product Management Creates Real Value
  • Escaping the Build Trap: How Effective Product Management Creates Real Value
  • Escaping the Build Trap: How Effective Product Management Creates Real Value
Escaping the Build Trap: How Effective Product Management Creates Real Value
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Escaping the Build Trap: How Effective Product Management Creates Real Value

$15.00 $39.00
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To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

  • Why organizations ship features rather than cultivate the value those features represent
  • How to set up a product organization that scales
  • How product strategy connects a company's vision and economic outcomes back to the product activities
  • How to identify and pursue the right opportunities for producing value through an iterative product framework
  • How to build a culture focused on successful outcomes over outputs

    About This Book

    This book is for every product person. It’s for the senior in college who wants to be a product manager but doesn’t quite understand the full landscape of the job. It’s for the first-time product manager who was thrown into the fray and is looking for guidance. It’s for the product manager, just promoted to VP, who needs a guide to set up their organization so that it scales successfully. It’s for the leaders of large organizations who are looking to obtain that competitive advantage.

    The version of Escaping the Build Trap you are about to read is the fourth rewrite of this book in three years. It is a culmination of what I have learned about how roles, strategy, process, and organizational dynamics affect the value that a company can deliver.



    Build trap, Product Management

    This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components:

     

    • Creating a product manager role with the right responsibilities and structure
    • Enabling those product managers with a strategy that promotes good decision making
    • Understanding the process of determining what product to build, through experimentation and optimization
    • Supporting everyone with the right organizational policies, culture, and rewards to allow product management to thrive

      Product details

      • Publisher ‏ : ‎ O'Reilly Media
      • Publication date ‏ : ‎ November 29, 2018
      • Edition ‏ : ‎ 1st
      • Language ‏ : ‎ English
      • Print length ‏ : ‎ 200 pages
      • ISBN-10 ‏ : ‎ 149197379X
      • ISBN-13 ‏ : ‎ 978-1491973790
      • Item Weight ‏ : ‎ 9.9 ounces
      • Dimensions ‏ : ‎ 6 x 0.75 x 9 inches

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n
noah

Escaping the Build Trap challenges the common tendency of organizations to equate productivity with building more features. The book encourages product teams to understand customer problems, define meaningful outcomes, and continuously learn through experimentation. Its focus on product strategy and outcome-based thinking makes the concepts highly relevant to modern technology organizations. A useful read for anyone involved in product development who wants to move from feature delivery toward creating measurable customer and business value.

L
Liam

Escaping the Build Trap is an insightful book about creating products that deliver real value instead of simply producing more features. It emphasizes understanding customer needs, setting clear outcomes, testing ideas, and learning from results. The practical approach makes it useful for product managers and cross-functional teams. A worthwhile read for anyone looking to improve product strategy and build more valuable products.

H
Harry

Escaping the Build Trap is an insightful and practical guide to understanding effective product management and creating meaningful customer value. Melissa Perri explains why teams can become overly focused on building features rather than solving real customer problems and achieving meaningful business outcomes. The book highlights important concepts such as product strategy, outcome-focused thinking, experimentation, and empowered product teams. The writing is clear and accessible, with ideas that can be applied to real product development environments. Overall, a valuable read for product managers, business leaders, designers, and technology professionals who want to build products with a stronger focus on customer needs and measurable outcomes.